NIP Group is a specialized business insurance and risk management intermediary ranked among the 100 largest in the United States. Known for our entrepreneurial spirit, ability to innovate and unique depth of knowledge in key markets, our experienced employees provide a wide range of brokerage, underwriting and risk management services to numerous industries. NIP Group has more than 250 employees and is headquartered in Woodbridge, NJ.
• Develop the strategic marketing vision for the future of the company as it relates to the brand, market positioning, lead generation and retention
• Provide leadership necessary to ensure that the company leverages opportunities and meets or exceeds all company metrics
• Integrated Salesforce, Pardot, and Five9s that enabled an automated solution to lead nurturing to deliver the right message, at the right time to the right audience. The result was higher conversions and growth in revenue
• Create campaigns and programs that drive market share growth, position and differentiate company’s offerings for maximum market penetration and solidify and extend awareness and brand recognition for the company
Achievements:
• Grew new business revenue for NIP Programs by 79.16%
• Grew targeted emails from 2013 to 2014 by 52.65%
• Strategized and developed lead scoring with the integration of Salesforce and Marketo increased warm leads from 2013: 24,896 to 2014; 216,119 by 768%
• Launched Extensisgroup.com website with a 2.58% bounce rate and highly engaged 5.60 pages/session with high conversion rate
• Strategized and developed level one and level two KPIs for NIP Programs